Lip Plumper

Freeze 24-7 PlumpLips – $9.99 at Marshalls


You could spend $42 for a .28 oz tube of Freeze 24-7 PlumpLips gloss here. Or you could spend $9.99 at your local Marshalls. Yesterday, while shopping the Willow Grove, PA Marshalls with Mama Spoiled Pretty, I spotted a basket full of PlumpLips near register #1.

About a year ago when I reviewed PlumpLips, my sister also fell in love with the lip plumper; but $42 was a little too rich for a college student’s budget. So, being the best big sis a girl could ever wish for, I tossed a tube into my mom’s cart and told her that Lauren would be forever grateful.

Today, Lauren called me to gush about her new gloss…marveling that A) I remembered how hard she tried to find it, on the cheap, circa 2007…and B) that I even recalled which shade she had been searching for (FirstFrost).

I’m good.

Lise Watier: Lip-Smacking (and Plumping) Good

Have you seen or heard about LipFusion Plump + Replump Liquid Lipstick? Supposedly, it plumps and then re-plumps every time you lick your lips. My sister, Lauren, and I discovered this purported plumper a few weeks back and were less than impressed.

First, not one of the seven shades did we find at all appealing – and when it comes to lipsticks and glosses, we subscribe to the Tim Gunn “Make It Work” philosophy. The colors are much too opaque and creamy, and quite uninspired – if you ask me. Plus it burned like the dickens. Lauren and I found ourselves furiously licking our lips – not to re-activate the product, but to lessen the pain. Finally, we just wiped it off. It was a hot mess, literally.

And even if you’re a fan of maximum strengh lip plumpers, you’re guaranteed to feel a sting, alright..at the register. One tube costs $38!

If you’re looking for a new lip plumping product, I recommend that you try Lise Watier’s Plumpissimo. This gloss instantly plumps the lips thanks to its cutting edge formula. Dehydrated Hyaluronic Filling Spheres penetrate small vertical lines, instantly expanding upon contact with water naturally present in the skin, to make lips look fuller. The result is an shiny, plumped pout – with no pain!

It’s available in six shades (I’m a fan of Corail) and it’ll make you want to lick your lips – because it smells and taste like an orange Fruit Roll-up. Remember those? Mmmmmm.

And Plumpissimo won’t deflate your wallet. It will only set you back $20.

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Seeing Double


Yesterday, as I was perusing the CVS website, a new skincare brand caught my eye.

What struck me the most about 24.7 Skincare is its similarity the Freeze 24-7 skin care brand. From the names to the packaging to the product descriptions, they’re nearly identical. Take a look…

24.7 Skincare Instant Plump Volumizing Lip Shine: Triple action lip treatment works with Retinol, Niacin and GABA to immediately plump, hydrate and nourish lips. ($19.99)

Freeze 24-7 PlumpLips Lip Plumper: Revolutionary lip plumper and gloss that delivers full, pouty, buttery lips in minutes. Hydrates, smoothes and soothes…It’s addicting! ($40)

24.7 Skincare Smooth & Go Immediate Skin Perfector: Instantly illuminates and smoothes, bringing a newfound soft, flawless look to your skin. Performs brilliantly under or over makeup and wouldn’t think of smudging or smearing. Perfectly portable for whenever or whenever you need a quick skin-perfecting fix – an absolute must have, with mistake-proof application! Treat fine lines and wrinkles, imperfections, dark circles, lip lines, laugh lines, large pores. Perfect for: quick touch-ups: Smooth & Go, use under OR over makeup, absorbs excess oil, instant brightening, instant smoothing. ($29.99)

Freeze 24/7 Freeze & Go Instant Smoother & Brightener: Use under or over makeup to fix fine lines, absorb excess oil and brighten skin for a flawless finish. Perfectly portable, this sleek, metallic, pod-like package is designed for optimal convenience and totability, with a removable mirror and metered dosage to ensure a flawless finish on-the-go. ($65)

24.7 Skincare Targeted Wrinkle Treatment: Targets lines and wrinkles with a latest-tech formula including GABA, Lavendox and Hyaluronic Acid Spheres. The results are impressive: 100% of respondents saw a 50-90% reduction in the appearance of fine lines and wrinkles within 10 minutes, making it an effective, non-surgical cosmetic alternative to Botox and other invasive procedures. ($39.99)

Freeze 24/7 Instant Targeted Wrinkle Treatment: This dream cream is for real and delivers a powerful punch against wrinkles. Watch them melt away within minutes. Respondents saw a 50-90% reduction in the visible appearance of fine lines and wrinkles within minutes of application. A safe alternative to Botox and other synthetic products which produces results – not side effects. ($65)

After noting the similarities, I instantly smelled a lawsuit. But it seems that the brands are in cahoots. 24.7 Skincare was created in partnership with an initial investor in Freeze 24-7. So maybe there won’t be blood. But there will be youthful skin and plump lips – whether you shop at the department store or the drugstore.

Freeze 24-7 is available at Nordstrom, Henri Bendel, Bloomingdale’s, Space NK, and Saks Fifth Avenue. 24.7 Skincare is sold exclusively at CVS.

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