Archive of ‘Male Grooming’ category

Manly Makeup

zacefron eamonn boysinbronzer med Manly Makeup
In the February issue of Elle Magazine, Jessica Alba blasts Zac Efron – saying, “He looks like a child with a lot of makeup.” Oh, snap! Apparently not everyone is smitten with High School Musical’s resident heartthrob.

This got me thinking about man makeup, also known as “complexion enhancers.” I’m all for men putting their best face forward, and I consider myself to be pretty open-minded. But at the risk of sounding like a fuddy duddy, I think the concept of men wearing makeup – on any day but October 31st – is just bizarre.

While most men who don makeup do so on the down low, have you noticed how some cosmetics-loving lads are all in your face about it? Take, for example, one Pete Wentz – who’s famous for dating Ashlee Simpson and wearing ‘guyliner.’ He even went so far as to create a how-to video – his favorite is MAC Eye Pencil in Ebony.

bty070207 2 Manly MakeupThen there’s Jared Leto. What in the hell happened to Jared Leto?!?! I realize that a lot of people go through a goth phase…but, typically, it’s when you’re 16, not 36. Right? It’s a shame because he’s such a naturally handsome guy – and what’s worse is that he’s terrible at applying his makeup. You would think that a guy – who is rarely seen without liner – would get some lessons or pick up a Kevyn Aucoin book. Or, better yet, watch the Pete Wentz video. Ugh. I want my Jordan Catalano back.

I did some research, and was shocked to learn that these guys aren’t simply slipping into Sephora to stock up on beauty necessities – though the chain does offer a few. Oh no. Male Species, Studio 5ive, and KenMen are just a few of the Internet purveyors of male-specific cosmetics (get a load of this bronzer’s suggestive name).

And if you think that this is merely a trend among eccentric Hollywood types, guess again. In 2006, $4.8 million was spent on male grooming products in the U.S., a 7 percent increase over the year before and a 42 percent increase from 2001, according to a London-based marketing and research company. Behold the power of makeup…it’s irresistable to both girls and boys.

How do you feel about men wearing makeup? Talk amongst yourselves.

Grooming Guru To Visit DC

 Grooming Guru To Visit DCTony Sosnick, the grooming guru behind Anthony Logistics for Men, is coming to Washington, DC on Friday, November 16th to share his shaving expertise and give skin consultations at the Blue Mercury store in Dupont Circle. Although marketed to men, these products are just as effective on those of us with two X chromosomes.

There will be a cocktail party from 3-7pm where you can meet Tony and learn all about:

Grooming Gifts for the Holidays – With holiday season approaching, subtle ways the ladies can be a positive influence without offending.

How to Winter-ize Your Skin Routine – Tips on switching over everything from your moisturizer and general routine from the hot humidity of summer to the cold and dry days of winter.

5 Steps to the Perfect Shave – From the temperature of the water to the direction of your blade, what every guy needs to know.

Shaving Tips for Girls, from a Grooming Guru – Just because shorts and miniskirts have gone into hibernation doesn’t mean your razor should follow suit; Tony will share his expertise on the steps to get a super smooth shave.

The Dupont Circle Blue Mercury store is located at 1619 Connecticut Avenue NW. For more information about this event, call 202.462.1300.

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