Archive of ‘Mascara’ category

Maybelline Volum’ Express the Falsies Washable Mascara

I hate mascara ads. Hate them. People get bent out of shape about magazine airbrushing. Well, mascara ads are my pet peeve. The lashes in said ads are always so exaggerated that no matter what amazing results the mascara actually yields, you end up feeling cheated because your fringe still doesn’t look as fantastic as it does in the ads.

So, speaking of false advertising…a while back, Maybelline sent me a tube of their Volum’ Express the Falsies Washable Mascara to test and review. At first, I was really disappointed that it didn’t look the model’s. But then I had to stop myself and think rationally. Obviously, the lashes at left have been creatively super-sized and no one in their right mind should expect to look like that, post-application. So I put the advertisement out of my mind, stood in front of the mirror again and took an objective look at my lashes. And you know what? Ad, schmad…Maybelline Falsies Mascara is ab fab – and I’ll tell you why.

First, Falsies has just the right consistency. I’m like Goldilocks when it comes to mascaras. I hate when the consistency is too thick or too watery. This one is just right – coating evenly without clumping. And over time, it doesn’t dry out like so many on the market. Another reason to love Falsies: the curved brush grabs every lash – lengthening and volumizing them to their true potential. For gals with sparse lashes like me who have little to work with, you know that this is a big deal. Finally, I absolutely love that the formula is buildable. So many mascaras claim to be buildable – and then you layer on coats only to wind up with clumped up, tarantula-looking foolishness. The Falsies Mascara builds perfectly. Apply one coat for a natural, “maybe she was born with it” doe eyes. Layer on multiple coats and your peepers will be batting a thousand.

I’m so impressed with Falsies that I’d say it’s a close second to my #1 mascara, Lancome’s Hypnose Drama Instant Full Body Volume Mascara. They’re alike in many ways…well, except for the $16.50 difference in price.

Honestly, Falsies’ mascara is so great that Maybelline didn’t even need to augment their ad. The actual results speak for themselves, and the $8 price tag is just icing on the proverbial cake.

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MAC Haute & Naughty Lash

As much as I adore MAC Cosmetics (y’all know I do), I’ve always been a little meh about their mascaras. So when the company sent me a sample of their new Haute & Naughty Lash, the package actually sat around for weeks before I tried it.

When I finally got around to reviewing it, I wanted to smack myself upside the head for waiting so long – and for doubting the makeup masterminds at MAC.

Haute &Naughty Lash lets your lashes lead a double life, thanks to a two-in-one dual wiper system. For natural, genetically blessed look, use the wand with the pink end. For doe-eyed, dramatic fringe, use the wand with the pink and disco purple end. The hydrating formula prevents flaking and comes off easily with eye makeup remover.

Peep these photos and see for yourself how Haute & Naughty transformed my lashes from blah to bladow!

Before: nekkid lashes looking a bit bald

After: Haute & Naughty lashes

Haute & Naughty Lash is currently available at nordstrom.com and maccosmetics.com. In September 2010, it will be sold at all MAC stores and counters. MAC products have a way of selling out, so if I were you, I’d get this mascara while it’s haute!

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Winner of the Lancôme Définicils Precious Cells Mascara Giveaway

Hi, y’all. So sorry I’m weeks late announcing the winner of the Lancôme Définicils Precious Cells Giveaway.

Congrats to Liya S. She will receive the first mascara from Lancôme to regenerate the condition of lashes, all while delivering definition with lash by lash fullness.

Many thanks to Lancôme for spoiling Liya and sponsoring this contest. Stay tuned for the next giveaway!

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Lancôme Définicils Precious Cells Mascara Giveaway!!!

Lancôme’s latest mascara, Définicils Precious Cells, is now available exclusively at Nordstrom and Nordstrom.com. Définicils Precious Cells is the first mascara from Lancôme to regenerate the condition of lashes, all while delivering definition with lash by lash fullness. Lancôme’s newest ambassadress Julia Roberts is the face of the new mascara.
Définicils Precious Cells Mascara contains the nourishing apple lysate ingredient found in Lancôme’s Absolue Precious Cells skincare collection, and boasts an entirely new creamy texture. Just as with the original best-selling Définicils, this formula not only defines lashes beautifully, but also creates a fuller lash look. A blend of five, triple-coated waxes delivers lash fullness from the lash root to tip. Additionally, the new Définicils Precious Cells Mascara formula glides on smoothly while enveloping lashes with conditioning agents. It’s also super-easy to remove, reducing the chance of lash loss.
It wouldn’t be a Lancôme mascara without an innovative, performance-driven brush and Définicils Precious Cells Mascara is no exception. The new multi-faceted brush was specifically developed to work with the creamier formula. The short bristles help deposit the formula in between the lashes, while the flexible, longer bristles allow for a clean application. In combination, the formula and brush deliver optimal lash by lash fullness.

Définicils Precious Cells Mascara is $29 and, as I mentioned before, is now exclusively available at Nordstrom. In August, you can find it at Lancôme counters nationwide and on lancome-usa.com.

But this week, you can score a tube for FREE! Yup…that’s right. Lancôme is sending me a sample to try (I wonder how it compares to my favorite lash lengthener of all time, Lancôme Hypnose Drama) and another mascara to give away!!!

Enter to win by leaving a message in the comments section. Make sure to leave your email or another way for me to get in touch, just in case you’re the lucky pretty woman!

Contest is open to U.S. and Canadian residents. The giveaway ends at noon (EST) on Friday, July 9, 2010. Good luck!

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