I hate mascara ads. Hate them. People get bent out of shape about magazine airbrushing. Well, mascara ads are my pet peeve. The lashes in said ads are always so exaggerated that no matter what amazing results the mascara actually yields, you end up feeling cheated because your fringe still doesn’t look as fantastic as it does in the ads.
So, speaking of false advertising…a while back, Maybelline sent me a tube of their Volum’ Express the Falsies Washable Mascara to test and review. At first, I was really disappointed that it didn’t look the model’s. But then I had to stop myself and think rationally. Obviously, the lashes at left have been creatively super-sized and no one in their right mind should expect to look like that, post-application. So I put the advertisement out of my mind, stood in front of the mirror again and took an objective look at my lashes. And you know what? Ad, schmad…Maybelline Falsies Mascara is ab fab – and I’ll tell you why.
First, Falsies has just the right consistency. I’m like Goldilocks when it comes to mascaras. I hate when the consistency is too thick or too watery. This one is just right – coating evenly without clumping. And over time, it doesn’t dry out like so many on the market. Another reason to love Falsies: the curved brush grabs every lash – lengthening and volumizing them to their true potential. For gals with sparse lashes like me who have little to work with, you know that this is a big deal. Finally, I absolutely love that the formula is buildable. So many mascaras claim to be buildable – and then you layer on coats only to wind up with clumped up, tarantula-looking foolishness. The Falsies Mascara builds perfectly. Apply one coat for a natural, “maybe she was born with it” doe eyes. Layer on multiple coats and your peepers will be batting a thousand.
I’m so impressed with Falsies that I’d say it’s a close second to my #1 mascara, Lancome’s Hypnose Drama Instant Full Body Volume Mascara. They’re alike in many ways…well, except for the $16.50 difference in price.
Honestly, Falsies’ mascara is so great that Maybelline didn’t even need to augment their ad. The actual results speak for themselves, and the $8 price tag is just icing on the proverbial cake.