Make the most of every lash with Bobbi Brown’s new Perfectly Defined Mascara. This new formula lengthens, separates and curls lashes for perfect definition with one easy sweep. The secret is a unique, multi-comb brush and equally innovative formula, working together to enhance each and every lash.
The flexible, long-wearing formula doesn’t flake or smudge and stays in place all day long. And best of all, when you’re ready to take it off just use warm water! Available in black, Perfectly Defined Mascara is both Ophthalmologist and Dermatologist tested and is safe for contact wearers.
* Unique multi-comb brush has long bristles to separate, lift and curl lashes, and short bristles to maximize the volume of each lash.
* Formulated with a combination of waxes and flexible film formers that provide excellent adhesion to the lashes and help prevent flaking and smudging.
* Quick drying formula sets lashes immediately after application.
* Has all the benefits of truly long-wearing, waterproof mascara—stands up to sweat, rain, tears—but removes easily with lukewarm water.
Perfectly Defined Mascara retails for $24 and will be at Bobbi Brown counters and at bobbibrown.com in May.
Score a free eyelash curler when you purchase any of the mascaras pictured above. Enter code CURLER at checkout at tarte.com. Offer ends March 31st.
Last month, while attending a New York Fashion Week event, I approached a total stranger because I was so bewitched by her lush, super-sized lashes. I asked her what mascara she was using – and I half expected her to say DiorShow, Givenchy Phenomen’Eyes or some pricey, unheard-of formula that you can only get in Europe or Japan (because that always seems to be my luck). So imagine my shock when she responded, “It’s L’Oreal Voluminous. I’ve been using it since I started wearing makeup, and I haven’t found anything else that I prefer more.”
Voluminous Mascara? Where have I been? I wore Voluminous in college, when drugstore was all I could afford. But once I got myself a jobby job, I traded in mass market for prestige (for the most part) and dropped Voluminous like a bad habit. This chance encounter with Voluminous’ new BFF made me feel salty and snobbish for forgetting my humble beginnings. So I recently picked up a tube of Voluminous Mascara in Carbon Black and hoped the old spark would ignite. The verdict: lashes so hot, they could start an inferno!
L’Oreal Voluminous not only pumped up the volume of my sparse lashes, the mascara took my fringe to new heights…all without clumps. And unlike so many mascaras on the market nowadays, the Voluminous brush doesn’t grab too much product – which is great because I hate having to wipe off excess product and helplessly watch as half of the tube’s content goes in the trash, on a tissue. Another thing I appreciate about Voluminous is that – after it dries – my lashes don’t feel rock hard and brittle; they’re still soft and flexible, yet the color stays put and doesn’t migrate under my eyes after a long day.
Moral of the story: don’t forget your roots. Oldies can still be goodies…and this goodie is great, because it costs less than $8! Stranger in NYC, thanks for inspiring me to reconnect with an old friend.
Reunited and it looks so good
Reunited ’cause we understood
There’s one perfect fit
And, sugar, this one is it
We both are so excited
‘Cause we’re reunited – hey, hey
L’Oreal Voluminous Mascara in Carbon Black is sold at drugstores and mass market retailers. And right now, drugstore.com is having a special promotion: buy any L’Oreal cosmetic item and get 50% off the second. So take my advice and take advantage of drugstore.com’s beneficence.
And just in case you were wondering, that yummy sparkle on my eyes comes courtesy of MAC’s new Sugarsweet collection. I traced the inner corners with the Lemon Chiffon Shade Stick to give my peepers some sparkle and make them pop!
Those who know me will tell you I’m a sucker for anything animal print. Throw a zebra or leopard pattern on anything – doesn’t matter what it is – and I’m pulling out my wallet. So it’s no surprise that I’m wild about Lise Watier’s new spring range, Savanna Dream.
This “exotic and contemporary collection” is inspired by the untamed nature of the African plains and includes eye shadows, bronzing powder, lip pencil, and lipstick…but my favorites, paws down, are the lipgloss and mascara.
Gloss WOW in Savanna Dream is a glittery gloss that adds pizazz to any shade of lipstick. Worn alone, it bathes bare lips with a gilded, prismatic effect. Peep the gloss swatch on my hand…doesn’t it just make you wanna purr?
The 24Hrs Glam Mascara uses tube technology to add extreme volume and length to lashes until you’re ready to take it off. Which means, on weekdays around 2:30pm when I inevitably starts rubbing my eyes, I won’t end up looking like Tammy Faye. 24Hrs Glam Mascara is part of the spring collection but will remain as an extension to the Lise Watier mascara line.
When I first laid eyes on Max Factor’s new 2000 Calorie Extreme Mascara, I thought I was experiencing a case of déjà vu. There’s a definite glitch in the Matrix, because this mascara is like the goth version of CoverGirl’s cult classic, LashBlast. The 2000 Calorie Extreme tube is exactly the same as LashBlast’s, just in black – and the wand is a doppleganger for LashBlast’s super-sized applicator brush.
Given the striking similarities, I expected Max Factor’s latest mascara to deliver dramatic, doe-eyed lashes. Instead, 2000 Calorie Extreme’s dry formula fattened up my lashes with a whole lotta clumps.
I even tried wiping excess product off of the brush and separating with a lash comb, post-application. But the mascara still failed to give me LashBlast’s intense, fuss-free fringe.
In summation, if you’re in the market for a fabulous, volumizing drugstore mascara, just buy CoverGirl’s LashBlast.
New from MAC – Sugarsweet Collection
Temptation is everywhere – luscious, whipped-cream decadent, deliciously decorative frosting colours and sugared almond combinations. Like peering through the window of a Parisian patisserie, you’ll want to become one of each! Have fun with a new Red Velvet recipe Shadestick. Tricolour Lipglass is like a mille feuille of layered lip gloss colours, each gives way to the next in a triple-layered pearl-swirl of prettiness; add extra-yum to Eye Shadow; Perfect Topping Mineralize Skinfinish is the ultimate cake walk. We could eat you up.
Bubbles: Sheer frosty white beige
Saint Germain: Clean pastel pink
Lollipop Loving: Clean mid-tone coral and subtle green with gold iridescence
Sweet Thing: Mid-tone magenta with multidimensional pearl
Touch: Peachy cinnamon
Suggested Retail Price $14.00
TRICOLOUR LIPGLASS: Three stacked layers of Lipglass in one vial add a fun and playful effect to the final product. Each layer is a different color that smoothly gradates into the next layer. Different pearl combinations give an appealing textural look to each layer.
Suggested Retail Price $17.50
Top: Sheer white with reflects
Middle: Pale mint with duochrome pearl Bottom: Creamy light peach with pearl
Top: Sheer yellow pink with reflects
Middle: Mid-tone yellow pink with duochrome pearl
Bottom: Mid-tone creamy yellow pink
Top: Sheer peach with reflects
Middle: Pale coral with duochrome pearl
Bottom: Creamy mid-tone coral
Top: Sheer gold with gold reflects
Middle: True gold with duochrome pearl
Bottom: Mid-tone bronze
Top: Sheer blue pink with reflects
Middle: Mid-tone blue pink with duochrome pearl
Bottom: Dark creamy red pink
Sugarshot: Pale frosty beige
Dear Cupcake: Mid-tone pink coral with gold pearl
Aquavert: Soft mint with white pearl
Stars ‘n’ Rockets: Dirty lavender with red and pink reflects
Club: Muted reddish brown duochrome with green opalescent shimmer
Suggested Retail Price: $14.50
Lemon Chiffon: Frosted pewter
Butternutty: Frosted pale white gold
Penny: Light pinky copper
Red Velvet: Frosted mid-tone pink
Cakeshop: Frosted light neutral beige
Suggested Retail Price: $16.50
Zoomblack: Rich black
Suggested Retail Price: $12.00
Peppermint Patti: Creamy mint green
Seasonal Peach: Creamy pale peachy pink
Suggested Retail Price: $11.00
Perfect Topping: Pink/peach/lavender mélange
Refined: Tan/peach/coral mélange
Suggested Retail Price: $27.00
34 Lash Dramatically long. Wispy. Features a long, winged-corner edge.
Suggested Retail Price: $12.00
Sugarsweet will be available starting March 19th – for a limited time – at MAC counters and at maccosmetics.com.