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Kim Kardashian Talks To WWD About Her New Perfume

kim kardashian perfume+2 Kim Kardashian Talks To WWD About Her New Perfume

In today’s issue of WWD, Kim Kardashian opens up about her new perfume:

By her own admission, Kim Kardashian’s debut fragrance has been a long time coming.

“When I was little, my sister Kourtney and I tried to make our own perfume by picking flowers and putting them in the blender, because that’s how we thought fragrances were made,” Kardashian said with a laugh during a phone interview Tuesday. “Our parents thought we were crazy — and it smelled totally gross!”

kim kardashian perfume Kim Kardashian Talks To WWD About Her New PerfumeShe’s come a long way since throwing jasmine in a blender: her first fragrance, with Lighthouse Beauty, is due in February.

Chris Lighty, a founding partner in Lighthouse Beauty, said, “Kim has created her own brand, which has really be able to extend off-screen and out of the reality show arena it started in. She’s not a one-horse show.”

And Kardashian is also proving herself to be a very involved creator. “I wanted something rich and creamy and sexy, but still youthful,” said Kardashian. “I met with Claude [Dir, a master perfumer at Givaudan] and had an in-depth meeting about what I liked and didn’t like, and he and his team came up with seven samples based on that.”

Kim+Kardashian+Perfume Kim Kardashian Talks To WWD About Her New PerfumeThen the fun really began: “I liked the base notes on one, the heart notes on another — we started mixing it up,” said Kardashian, who loves tuberose and gardenia notes; both made it into her scent. “I wanted to make sure I liked it in every single stage. It’s really cool to know that’s what is in this bottle is exactly how I want to smell.”

The final juice has crisp top notes, a heart of jasmine, tuberose and gardenia, and a drydown of tonka bean, jacaranda wood and sandalwood. The initial collection comprises four eaux de parfum stockkeeping units: 1 oz. for $32, 1.7 oz. for $45, 3.4 oz. for $65 and a 0.33-oz. rollerball for $16.

The fragrance will have a three-month exclusive with Sephora, and will roll out to department store doors “around Mother’s Day,” said Lighty.“

Kim Kardashian’s first fragrance is a beautiful floral that is both bold and sultry,” said Allison Slater, vice president of retail marketing for Sephora, noting that Kardashian will do in-store appearances to promote the scent. “It is the perfect accessory for everyday wear with a sophisticated edge to compliment an evening out too. Florals are one of our most popular and highly sought-after fragrance families. Many of our top-performing collections have a distinctive floral note and this, combined with Kim’s wide appeal, will undoubtedly be popular with our clients.”

The scent’s bottle, designed by Scott Oshry and Sean Brosmith of Maesa, is translucent black with a pearlized pink neck and a pink aluminum KK logo, which appears on the bottle and is engraved into the neck. Kardashian made her final bottle decision in a novel way: she polled her 2.5 million followers on Twitter. “I posted pictures of a hot-pink version and a pale-pink version and asked my fans to weigh in on which was better. The overwhelming favorite was the pale-pink cap — everyone said it looked more sophisticated. I really wanted to know what my fans preferred. They’ll be the ones buying it! We will continue to interact with fans this way on this project.” Added Lighty: “We will do location visits with Twitter — visits that will only be announced via Twitter to engage Kim’s true followers to come and meet her and maybe get a bottle of the scent,” he said, noting that Lighthouse Beauty is employing a similar strategy with Power by 50 Cent, which bowed in September.

While executives declined to discuss sales projections, industry sources estimated the eponymous scent could do as much as $50 million at retail in its first year on counter.

A multiplatform advertising and promotional campaign is planned, which will include Twitter, Facebook, MySpace and print advertising. Print ads will break in February fashion, beauty and lifestyle magazines, and the bulk of the online campaign will be begin at launch. “Kim is one of the most Googled women in America,” said Lighty. “When people are looking for pictures or gossip on Kim, we have to make sure we are there with the message. If it’s a male looking for a picture, we’ll try to get him to buy the fragrance for his significant other. If it’s a woman looking for gossip, we will be there too.”

Now that she’s done with her first fragrance, Kardashian is proceeding full speed ahead. She’s completed a second fragrance which could bow in 2011, and has aspirations of doing a color cosmetics line. She’s also begun filming the fourth season of “Keeping Up with the Kardashians” (the scent will be the subject of a story line). She continues to run Dash, a multiboutique enterprise, with her sisters, serves as chief stylist for Shoedazzle.com and has put her stamp on a series of fitness DVDs.

Source: wwd.com

FDA Lashes Out at Latisse

brooke+shields+latisse FDA Lashes Out at Latisse

The Food and Drug Administration recently issued a warning to Allergan Inc., stating that the website for Latisse (a prescription eyelash lengthener) is misleading because it omits and minimizes risks associated with the product.

In a letter dated September 10, the FDA warns that latisse.com misbrands Latisse – in violation of the Federal Food, Drug, and Cosmetic Act – because it does not clearly convey the consequences that may result from use of the drug, which include:

Iris pigmentation
Lid pigmentation
Hair growth outside the treatment area
Intraocular inflammation
Potential for contamination and infections
Absorption by soft contact lenses

To read the letter in its entirety, click here.

Estee Lauder Pulling Plug On Prescriptives

prescriptives Estee Lauder Pulling Plug On PrescriptivesThe Estée Lauder Companies Inc. announced today that it would close the global wholesale distribution of its Prescriptives brand by January 31, 2010.

The brand plans to continue to sell online for United States shipping at prescriptives.com to help service consumers for replenishment of key products, while inventory lasts. Prescriptives products are currently sold in the United States, Canada, the United Kingdom, Ireland and Australia.

“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies.

For Prescriptives consumer support, toll free numbers have been set up in North America (1.877.819.2968, English, Spanish and French speaking), the United Kingdom (0800 088 4168) and the Republic of Ireland (1800 936 080).

Dania Ramirez Is CoverGirl’s Newest Face

 Dania Ramirez Is CoverGirl’s Newest FaceCoverGirl just announced that actress Dania Ramirez is the newest face of the iconic cosmetic brand. Dania is best known for her role as ‘Maya Herrera’ on NBC’s popular hit series Heroes.

“Being a CoverGirl is about recognizing internal and external beauty, regardless of age or background. As a role model, I hope to inspire women to be confident enough to achieve everything they want to achieve,” says Dania Ramirez.

CoverGirl print and television advertisements featuring Dania will launch in January 2010. Dania joins Ellen DeGeneres, Drew Barrymore, Queen Latifah and Rihanna as the newest face of the brand.

Sex And The City Sequel Casting Call

satc+1 Sex And The City Sequel Casting Call

Can’t wait ’til next May when Sex And The City 2 hits theaters? Well, here’s your chance to be in it! Tomorrow, the film will be holding a casting call for extras.

Open casting call for union/non-union background performers for “Sex and The City 2″ to play international types (middle eastern, arabic, asian, european, british), professional soccer players, fashion models, urban club goers, gays and lesbians, celebrity types, upscale socialites.

August 4, 2009
Screen Actors Guild: 10am-12:30pm
Non-union: 1:30pm-4:00pm

Metropolitan Pavilion
125 W 18th Street
New York, NY 10011

If you can’t make it to the open call, email your headshot and contact information to SexAndTheCity2@GwcNyc.

Maybelline To Sponsor New York Fashion Week!

maybelline+colossal+mascara Maybelline To Sponsor New York Fashion Week!This just in…

Cosmetics leader, Maybelline New York, along with sports, entertainment and media company IMG, announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. The makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.

Max Factor Bids Adieu to the United States

 Max Factor Bids Adieu to the United States

My girl Julia just informed me that Procter & Gamble just announced that it will discontinue the sale of the Max Factor makeup brand in the U.S., beginning in early 2010.

The 100 year old brand was founded by Maximilian Faktorowicz, a makeup artist for the Russian Royal Ballet, who actually coined the term ‘makeup.’

Max Factor is credited with numerous cosmetic innovations, which include: the first motion picture makeup (1914), lip gloss (1930), Pan-Cake Makeup (1937), Pan-Stik Makeup (1948), Erace, the original cover-up cosmetic (1954), the first waterproof makeup (1971), and the first clear mascara (1988).

P&G will continue selling Max Factor in 70 other countries.

America’s Next Top Model Casting Scheduled for April 11th

tyra+antm Americas Next Top Model Casting Scheduled for April 11th
A month after a New York City casting Call for America’s Next Top Model caused a riot, the show is returning to the scene of the crime.

One final casting call will be held in NYC on Saturday, April 11th.

The Penn Plaza Pavilion (located at the Hotel Pennsylvania)
401 7th Avenue, 18th Floor
New York, NY 10001-2062
Entrance is on 33rd street between 6th and 7th
Registration will begin at 7:00am

Click here for the application and eligibility requirements.

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