Archive of ‘News’ category

Our Future First Lady: She’s Just Like Us!

“She [Michelle Obama] has long been familiar with Chicago’s chicest clothing stores, and she’ll “eat a cheeseburger in a heartbeat,” said Cheryl Rucker-Whitaker, her close friend from Chicago. Michelle’s favorite drink, said Rucker-Whitaker, is champagne. “She likes clothes, she’s always loved clothes, she loves purses, she loves getting a manicure, getting her hair done. She really is a girly girl.”


Vitaminwater vs. Vitaminshampoo

They say that the human body is 65 percent water. In my case, make that 65 percent vitaminwater…the multi-v/lemonade variety, specifically. It’s my drink of choice. So imagine my excitement when I’m flipping through the October issue of Allure Magazine and come across an advert for vitaminshampoo. “Think of it as an energy drink for your hair,” says the tagline.

So Glacéau makes shampoo now? Hells yeah, right? Wrong. After my initial excitement (and an impromptu happy dance), I did a little research into this new line of hair care products and discovered that despite the name, similar packaging and the label’s indistinguishable typography, vitaminshampoo is not affiliated with Glacéau. Rather, these shampoos and conditioners are products of Vogue International. And to say that Glacéau isn’t happy about it would be a gross understatement.

According to Managing Intellectual Property, Glacéau recently secured a temporary restraining order against Vogue International, alleging trade dress infringement, false designation of origin, trade dress dilution, deceptive acts and practices and unfair competition. Counsel for Vogue International argued that because vitaminwater and vitaminshampoo are different classes of goods, there can be “no likelihood of confusion.”

Judge Lewis Kaplan, however, disagreed. “There are earmarks of bad faith all over the place,” he said. “It is inconceivable to me that the defendant could possibly have developed this trade dress that the defendant is using without an attempt to go at least as close to the line as it thought it could get and, in all likelihood, well over the line of imitating the plaintiff’s.”

“Looking at the array of the defendant’s bottles next to the array of the plaintiff’s bottles with colored liquid in them, it seems reasonably clear that any normal consumer would be confused, the impression would be that the products are from the same source,” Judge Kaplan continued.

Vogue International’s first order of business, since the temporary restraining order was granted, has been the tweaking of vitaminshampoo’s label. Compare the old label (above) to the new label (left), as seen on the vitaminshampoo website.

The temporary restraining order has been extended through the end of the year and negotiations between Glacéau and Vogue International are underway…though this legal tug-of-war is far from (vitamin)water under the bridge.

I See London…I See France. I See Through Your Underpants!

While reading today’s newspaper, I came across an article about millimeter wave passenger imaging technology – a total body scanner that allows security personnel to view travelers as if they were naked. In a matter of seconds, this technology can detect weapons, explosives and other threatening items concealed under layers of clothing – without physical contact.

According to the Transportation Security Administration (TSA), this is how the Millimeter Wave Scanner works:

* Beams of radio frequency (RF) energy in the millimeter wave spectrum are projected over the body’s surface at high speed from two antennas simultaneously as they rotate around the body.

* The RF energy reflected back from the body or other objects on the body is used to construct a three-dimensional image.

* The three-dimensional image of the body, with facial features blurred for privacy, is displayed on a remote monitor for analysis.

The threat of terrorism is frightening. But so is thought of some TSA official spying my secret lumps and bumps.

Millimeter wave technology is currently being utilized in various government locations across the United States, as well as international aviation and mass transit environments.

So I guess it’s time to stock up on some more Spanx.

Hair Band Nightmare

The other day, Mama Spoiled Pretty forwarded me an email about hair elastics being fashioned from recycled condoms. Incredulous – because it sounded completely absurd and because I get ten thousand of these ridiculous emails from my mom – I decided to consult to check the validity of this urban legend. Turns out it’s true…allegedly.

for the 411.

Gisele Is The New Face of MAX Factor

MAX Factor Cosmetics is turning 100 years old in 2009 and looking more stunning than ever, thanks to its newest spokesperson – supermodel Gisele Bündchen.

Max Factor, the father of modern makeup, revolutionized the concept of beauty 100 years ago on the Hollywood movie lots with the creation of his iconic makeup line. Designing looks for Joan Crawford, Bette Davis, Rita Hayworth and Katherine Hepburn, he transformed the leading ladies of his era. Soon women everywhere wanted to look like their favorite trend-setting sirens, so he created a line of lip gloss, foundation, eye shadow and concealers and began selling his cosmetics line to the general public.

Gisele will promote the brand across multiple marketing vehicles, including print, public relations, in-store and interactive. She will begin to appear in the ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection in select October fashion magazines. Gisele will also continue to showcase MAX Factor’s products in a series of new product introductions throughout the brand’s centennial year.

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