Cosmetics leader, Maybelline New York, along with sports, entertainment and media company IMG, announced that the beauty brand will serve as the official cosmetic sponsor for IMG Fashion’s Mercedes-Benz Fashion Week in New York City’s Bryant Park. The two year agreement, which will commence at the upcoming spring collections in September 2009, will carry through to the event’s planned move to Lincoln Center in September 2010.
Maybelline New York will support a selection of well-established as well as up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. The makeup teams will be led by Charlotte Willer, the brand’s Global Makeup Artist.
My girl Julia just informed me that Procter & Gamble just announced that it will discontinue the sale of the Max Factor makeup brand in the U.S., beginning in early 2010.
The 100 year old brand was founded by Maximilian Faktorowicz, a makeup artist for the Russian Royal Ballet, who actually coined the term ‘makeup.’
Max Factor is credited with numerous cosmetic innovations, which include: the first motion picture makeup (1914), lip gloss (1930), Pan-Cake Makeup (1937), Pan-Stik Makeup (1948), Erace, the original cover-up cosmetic (1954), the first waterproof makeup (1971), and the first clear mascara (1988).
P&G will continue selling Max Factor in 70 other countries.