Today, Avon announced it has signed actress Zoë Saldana to be the spokeswoman for the brand’s new fragrance, Eternal Magic, debuting April 2010. In addition to supporting Eternal Magic, Saldana will also be featured in the company’s brochure as a face of Avon’s color cosmetics category in the coming months.
“I’m very proud to be working with Avon and to be the face of Eternal Magic,” says Saldana. “It means so much to me to be associated with a company that shares my values and believes in empowering women.”
“We are thrilled to have Zoë as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She’s a rising star in Hollywood – and has built a strong reputation for playing empowering characters that leave a lasting impression,” says Geralyn Breig, Senior Vice President and President of Avon North America. “We were drawn to her inner and outer beauty, and feel she represents the perfect combination of strength and femininity.”
An unforgettable fragrance that leaves an indelible impression, Eternal Magic creates everlasting memories with a fragrance signature that lingers in the air. The artfully crafted fragrance takes inspiration from the rare Princess Monaco Rose. The enchanting scent is the embodiment of the unique magic that surrounds mysterious, alluring women everywhere.
Though you can’t buy Kim Kardashian’s new fragrance until February, you can get a sneak peek at Sephora.com and be notified when it’s available for purchase.
The essence evokes Kim’s sultry style with crisp top notes, lush mid notes, and a sexy drydown. Gorgeous, voluptuous florals reflect her allure, while soft jasmine, tuberose, and gardenia mirror her femininity. Tonka bean, jacaranda wood, and sandalwood add a warm, sensual base.
Glam Princess is “for the boldly brilliant girl who is ready to celebrate and rule the world in the most glamorous way. She introduces herself with guava and juicy pear, reveals her beautiful heart with liquid honey and vanilla orchid, and offers sweet depth with marshmallow accord and cedarwood.”
Zoe Kravitz has succeeded Camila Belle as the new face of Vera Wang Princess. Descended from rock/celeb royalty (her parents are Lenny Kravitz and Lisa Bonet), I think she’s a great choice to usher Princess into the a new decade.
So, does Glam Princess rule? I actually haven’t sniffed Glam Princess yet, but I own – and adore – the other Princess incarnations (Flower Princess, Rock Princess and the original Princess, which I wore on my wedding day)…so I plan to stop by Sephora this week and get a whiff. I’ll let you know what my nose thinks soon.
Vera Wang Glam Princess comes in 1 oz Eau de Toilette Spray ($45), 3.4 oz Eau de Toilette Spray ($72), and 5 oz Satiny Body Lotion ($32).