If you’re applying your foundation with anything but the beautyblender sponge, you’re doing it wrong.

The point of foundation is to fool the eye of the beholder into thinking you were blessed with a flawless complexion. But if you’re applying it incorrectly, or with inferior tools, you just look like you’re wearing a makeup mask. The difference between foundation that looks like foundation and foundation that looks like skin is beautyblender.

Since I was introduced to beautyblender in 2007, we have been in a monogamous relationship. It is the only tool I use to apply my foundation. beautyblender’s elliptical shape allows you to access hard-to-reach areas with ease. Its suede-like texture repels product, so your foundation actually ends up on your face – rather than absorbed by the sponge. And its unique curves fit the contours of your face, leaving your makeup dazzling and undetectable.

I even use it to apply my concealer and cream blushes. beautyblender can also be used with moisturizers, eye treatment serums and lotions, makeup primers and makeup removers to be a truly hygienic, gentle way to ensure optimal use of the most advanced skin care products.

And if you have problem skin, I can’t recommend anything better for magically disguising blemishes and hyperpigmentation. beautyblender is reusable (perfect for those green gals), latex-free, non-allergenic, and odor free…and makes the PERFECT holiday gift. CONTINUE READING