Remember Salon Selectives? The popular brand of the ‘80s and ‘90s that made women feel like they just stepped out of a salon? Well, Salon Selectives is hoping to capitalize on nostalgia and get back into the hair grooming game.
“The re-introduction of Salon Selectives represents a great opportunity for our company,” said Dr. Eugene Zeffren, CEO of SSB, the company that distributes and markets Salon Selectives. “Our research shows that the brand still has over 80 percent awareness among our target consumers. These women don’t just remember the Salon Selectives name, they retain a host of other positive associations, including the apple scent and the customized hair care message – they can even sing the jingle.”
Starting in March 2008, Salon Selectives will be returning to the shelves with updated packaging and new formulas – but will retain trademarks such as pink bottles, apple fragrance, and customization.
There are 18 items in the line, with three shampoos, five conditioners and 10 styling and treatment products – ten of which are now available for purchase on drugstore.com. And according to Women’s Wear Daily, the marketing plan includes TV and print ads that will run startng beginning in April.
I so hope they resurrect the old jingle. Speaking of which, check out this old-school Salon Selectives commercial I dug up on YouTube. Perhaps this will jog your memory…
But when I visited my local MAC counter this past Saturday, I discovered that I must be the exception to the rule – because it didn’t look good on me. Pale and pasty are the words that come to mind, actually.
However, I did purchase the regular Viva Glam VI Lipglass – which is absolutely gorgeous. The MAC website perfectly describes this shade as a “warm plum with multi-reflective, multi-dimensional pearl.” Oddly enough, I think that the regular version, and not Fergie’s creation, is the one with universal appeal.
MAC’s Viva Glam VI (regular and special edition) are available at MAC counters everywhere, and on the MAC website.
Project Runway and America’s Next Top Model are two of my absolute favorite reality shows. So imagine my delight to learn that there was a strong ANTM showing at the Project Runway finale at New York Fashion Week!
Jaslene Gonzalez, winner of Cycle 8, walked in the Jillian Lewis show. While Danielle Evans, winner of Cycle 6, and Bianca Golden modeled dresses from Chris March’s collection.
I met Bianca later that afternoon, but had no idea why she was there. Now I know.
And bravo to Bravo for employing so many minority models for the Project Runway finale.
If you’re impatient, like me, and can’t wait to see the final collections – click here. Who do you think is going to win? I have some predictions, but I’m anxious to hear your opinions. I know many of you are fans – so talk to me. Don’t be shy. Leave a comment below.