spoiled pretty covergirl cat eye ContributorsDaneen Baird is the Creator, Writer and Editor of Spoiled Pretty. Though based in Philadelphia, her love of style, entertainment, and pop culture knows no boundaries.

A straight-talking beauty expert, Daneen delivers clever, well-researched, and side-splitting editorial. Her extensive database of beauty and fashion contacts connects Spoiled Pretty readers to the industry’s seasoned and rising stars.

Daneen selflessly tests beauty products, writing about their shortcomings and virtues…all to save you time and money. Some prodigies play piano. Daneen blogs beauty.



mario dedivanovic spoiled pretty 292x300 ContributorsMario Dedivanovic is a celebrity makeup artist and contributes a column to Spoiled Pretty called Makeup Mondays with Mario.

Renowned for his ability to create a flawless face, Mario specializes in subtle transformations, helping women draw out the best version of their natural complexion and features. After a decade of working in the beauty industry, Mario has secured a place among the world’s best and most well-known makeup artists. He has collaborated on countless editorials and red carpet looks for celebrities and his famous clientele includes Kim Kardashian, Natasha Bedingfield, Michelle Williams, Gina Gershon and many others. Mario’s work has graced the pages of countless magazines including Bazaar, Elle, Glamour, Teen Vogue, L’Uomo Vogue, Allure and People. In addition, Mario is often tapped for his makeup expertise by publications like Seventeen, OK!, US Weekly and InStyle.

In addition to his immensely popular blog, Mario engages with fans via Twitter. With over 81,000 followers, he is among the most highly followed makeup artists in the world. When he’s not traveling, Mario splits his time between Los Angeles and his hometown of New York City.



spoiled pretty alyssa d 300x225 ContributorsAlyssa is a contributing writer for Spoiled Pretty who is attracted to all things shiny. Gaining access to Daneen’s beauty supply closet was her dream come true. She delivers honest reviews of a variety of products, and lots of manicure photos. Though currently a resident of Philadelphia, her Connecticut upbringing influences her ideal look: classic, with a fun twist.



ang small ContributorsAngela is a contributing writer for Spoiled Pretty. Besides playing with — and then writing about — makeup and nail polish, Ang enjoys watching Gossip Girl, high-fiving, sports and playing with her dogs. She is also a frequent runner, though the activity is just a means to justify eating a lot of cake.



aimee 300x300 ContributorsAimee is a corporate attorney in Philadelphia. As a former model, she has developed a keen interest in beauty and fashion. In her spare time, you can find her cooking, painting and biking. She lives with her soon-to-be husband and wonderfully spoiled cat.




Jessica Lucente is an accomplished makeup artist with experience in all aspects of makeup including fashion, video and print. Her training and education, along with her affable personality, provides her clients with a dependable, detail-oriented and multi-faceted professional. Jessica’s diverse background and experience creates a unique style accredited only to her and her artistic talent. She has the innate ability to bring out the natural beauty of her subject. Jessica always creates a “flawless on film” look, with her artistry techniques, recreating skin tones on women suffering with skin problems and pigmentation issues, breathtaking shading or coordinating exquisite colors always with the needs, goals and objectives of her client foremost in her presentation. Jessica has an impressive resume and has worked on ladies within the embassy of the Dominican Republic, CNN, the Real Housewives of DC and many other DC socialites and women in high positions of government. In 2013, Jessica was a featured makeup artist in Baltimore magazine for their Best of Baltimore edition. Having rosacea herself, Jessica specializes in doing makeup on women and men suffering from rosacea, psoriasis, exema and acne. Helping people with skin conditions is something near and dear to her heart since she has suffered herself with rosacea since her early twenties. Her other passion is bridal.  She loves the elegance of bridal and being part of someone’s most special day. Jessica is currently a manager/makeup artist for L’Oréal and resides in Baltimore, Maryland.