About Spoiled Pretty

Founded in 2007, Spoiled Pretty is an award-winning lifestyle website and shining star in the universe of beauty blogs.  The site features beauty product reviews, makeup techniques and tricks, industry news, Fashion Week coverage, celebrity interviews, money-saving tips, handbag obsessions and fabulous giveaways. Spoiled Pretty is the go-to guide to what’s new, what’s hot and what’s next.

About Daneen Baird

Daneen Baird is the 30-something founder and editor of SpoiledPretty.com. She has been featured on/in QVC, Glamour, Ladies’ Home Journal, MORE Magazine, New Beauty Magazine, Vogue Russia, Woman’s World, fashionista.com, nymag.com, seventeen.com, style.com and teenvogue.com. She has also worked as a brand ambassador for companies such as Aveeno, Clairol, CoverGirl, Elizabeth Arden, Eucerin, Mary Kay, Olay, P&G Beauty and Grooming, Paul Mitchell and Vaseline. Daneen lives in suburban Philadelphia with her husband and children, Westley and Arwen. In her spare time (approximately 30 minutes, per week), she enjoys spoiling herself with Netflix, podcasts, genealogy research, Peanut Butter M&M’s, fine dining and red wine.

Site Stats

Spoiled Pretty averages 38,000 unique visitors and 47,000 page views each month. Visitors come from over 180+ countries/territories.


Social Media Influence


Reader Demographics


Female: 73% Male: 27%


<18: 8%
18-24: 25%
25-34: 25%
35-44: 19%
45-54: 15%
55-64: 7%
65+: 2%

Children in Household:

No children: 58% Children: 42%

Household Income:

$0-50k: 56% $50-100k: 26% $100-150k: 11% $150k+: 7%

Education Level:

High school: 38% College: 48% Graduate school: 14%


Caucasian: 67% African American: 14% Hispanic: 9% Asian: 8% Other: 2%



  • Product Reviews
  • Sponsored Posts
  • Text and Banner Advertising

Daneen Baird is available for spokesperson opportunities, television segments, webisodes, brand consulting, hosting and more.



To discuss partnership opportunities, please contact Daneen Baird at spoiledpretty@gmail.com.