Colgate Wisp: A Moment On The Lips, Several Lifetimes In A Landfill

In the past few weeks, it seems like I’ve seen Colgate Wisp in countless magazines and on every site on the Interwebs. But if you’ve been living under a rock and you haven’t yet heard about the Wisp, I’ll bring you up to speed. Here’s the Cliffs Notes cheat sheet:

Colgate Wisp is a single-use mini-toothbrush with a breath freshening bead to give you a clean, fresh mouth with no water or rinsing required. Smaller than a lip-gloss, you can keep Colgate Wisp with you for anytime you may need it. Colgate Wisp has cleaning bristles which gently remove food and plaque from between teeth and along the gum line, giving you a just brushed clean. As you brush, a refreshing, liquid filled bead (available in three mint flavors) releases a burst of freshness in your mouth. No need to rinse, just brush and go.

Available in a pocket-sized package, each brush is individually sealed, making the Colgate WISP an all-in-one convenient solution that allows you to clean teeth and freshen breath away from home.

Sounds like a clever and convenient product, right? I mean, no one is actually born with minty fresh breath, so it’s easy to understand how the Wisp would appeal to the masses. But I can’t be the only person on Earth who finds this product’s timing incredibly ironic. With Earth Day on April 22nd, it seems very foolish to launch a product that is meant to be tossed after just one use. Whatever happened to the Three R’s (Reduce, Reuse, Recycle)?

And get this: even if you wanted to reuse the Wisp and be mindful of Mother Nature, Colgate puts the kibosh on your tree-hugger tendencies. In the FAQ section of the Wisp website, the brand says, “No. Colgate Wisp is designed for a single use. Keep in mind, each pack comes with four brushes, so you can freshen up multiple times a day.” Awesome answer. Don’t bother trying to go all green, ladies. Just buy more Wisps and hand over your greenbacks to Colgate. Brilliant!

Think that’s bad? Oh…it gets worse. The website also states, “Because Colgate Wisp is comprised of more than two different types of plastic, it’s categorized #7 for recycling – which is not recycled by most municipal programs in the United States.” Ouch.

Well, there you have it, straight from Colgate’s mouth…

Wisp: a moment on the lips, several lifetimes in a landfill.

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Are You Feeling Jessica Alba’s Honey-Colored Hair?

Yesterday, Jessica Alba debuted honey-colored locks. Are you feeling the new color? I’m on the fence…mainly because I’m too distracted by the purple shades, which remind me of a pair my pediatric dentist would put on me before my teeth cleaning and bubblegum flouride treatment.

Photo: Wireimage

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Check Out Kim Kardashian’s Cleopatra-esque Eyeliner!

Today, Kim Kardashian posted photos to her blog of the fantabulous makeup job her MUA Mario Dedivanovic created for her Radar Online interview. Kim writes:

I love the black liquid liner, and the gold MAC shadow he uses called Goldmine.

I would never have the patience to do what he does. He starts with a black pencil liner, by MAC called Smolder, then sets it with a translucent powder. He puts an eye shadow brush in the powder and just brushes it over the liner line to make sure it doesn’t run and bleed like some liners do. He then takes a MAC liquid liner and goes on top of it to make a more defined line and wings it out a bit.

For more of Kim Kardashian’s beauty and makeup tips, click here.


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Everything’s Coming Up Roses: MAC Rose Romance Collection

When it comes to releasing new products, MAC is like the fast and the furious. Every time I turn around, I’m back in love again with their fabulous collections of cosmetic confections.

If you’ve been saving your pennies for a rainy day…brace yourselves and put on your Wellies. Because when it rains, it pours – and MAC is about to unleash a monsoon of gorgeous makeup.

Thanks to the geniuses at MAC, April showers bring a flower-inspired collection, aptly named Rose Romance. Yours truly got a sneak peek at the products (I’ve starred the must haves below) – and trust me…a rose collection by any other brand would not look as chic.

A tradition in haute couture, an enduring Icon of Love and certainly the only flower acceptable to throw on stage at the Met or clench between teeth in a Buenos Aires tango salon, the rose remains beyond reproach. MAC creates a very modern Rose Romance, a lovely new color collection for the summer season.

Lipstick, $14
Way To Love: Creamy light yellow pink
A Rose Romance: Mid-tone pink with gold pearl
Odyssey: Spiked-up plum

, $14
Virgin Kiss*: Sheer pale pink with multi-dimensional pearl
Magnetique: Frosted violet fuchsia
Steal My Heart*: Sheer bright pink with multi-dimensional pearl

See Thru Lip Colour
, $14
Loving Touch: Sheer pearly light pink
Tender Tryst: Sheer pearly plum
Secret Crush*: Sheer red berry

Pigment, $19.50
Mutiny Clean: sky blue with gold pearl
Circa Plum*: Frosty dirty mid-tone lavender

, $14.50
Of Summer: Frosted light dirty mauve
Et Tu, Bouquet?*: Frosted pale pink gold
Creme de Violet: Vivid pinkish-violet flecked with gold shimmer
Silverthorn: Mid-tone gray with silver pearl
Shadowy Lady: Darkly veiled plum

Just A Pinch Gel Blush*, $18.50
Sheer gel cheek blush in a pot delivers a rosy glow of coverage for a healthy complexion. Dewy texture blends into a thin film on skin, giving low to medium transparent coverage.
Just A Pinch: Sheer red pink tint

Beauty Powder, $22
Blush of Youth: Clean pink with gold pearl
Summer Rose: Soft violet pink with pearl

Nail Lacquer, $11
Love & Friendship: Creamy dirty mid-tone lavender

Spashproof Lash, $12
Blacksplash: Black

Creations Hue: Dejarose, $22.50
A striking bouquet of lush Bulgarian, Turkish, and Tea Red Roses is ruffled with dewy watery and luminous green nuances. Velvety petals of exotic orchid, lily, jasmine and peony are teased with a hint of crimson red raspberry and the gentle texture of pink pepper. The interplay of light and dark woods, weathered teak contrasting with patchouli, adds to the intensity, while hypnotic incense vapors and amber crystals lend a sense of intrigue and allure to this sensuous creation.

Fix+ Rose, $17
An aqua-spritz of vitamins and minerals, infused with a Calm-the-Skin blend of green tea, Chamomile, Cucumber, topped off with the scent of 100% natural rose water. Adds radiance, finishes makeup.

Rose Romance will be available April 23rd, 2009 (North America) and May 2009 (International) at MAC stores, counters and

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