Stila Wants To Name A Lipstick After You

name+in+lips Stila Wants To Name A Lipstick After You
Stila Lip Colors have always been named after special women in the Stila family. Now it’s your turn to see your name in lips!

Stila+Lip+Name+Contest Stila Wants To Name A Lipstick After YouSubmit your name (or the name of a friend or family member) and tell them why they should name a lip color after you! They’ll pick our favorites later this month, then see which one gets the most votes on the website! If your name wins, you’ll receive:

* Instant fame
* 10 free samples of your namesake Lip Color
* A gift basket filled with Stila goodies
* $100 gift certificate to stilacosmetics.com

Click here to enter. Good luck!

Can’t Get Enough Sex? Pick Up Marie Claire

SJP+Marie+Claire+Cover Can’t Get Enough Sex? Pick Up Marie Claire
The movie’s only been out for a week, and you’ve seen it multiple times. The film made you nostalgic, so you broke out your SATC box set and have taking a trip down memory lane with Carrie, Samantha, Charlotte, and Miranda. You downloaded the soundtrack and memorized all of the words to Fergie’s “Labels Or Love.” But you’re still hungry from more Sex. How do you satiate your appetite? Marie Claire has you covered, literally.

The magazine dabbled in some four-play for its July 2008 cover. At the newsstands, Sarah Jessica Parker will be the face you see. Kim Cattrall, Kristin Davis, and Cynthia Nixon will be randomly sent to the mailboxes of Marie Claire subscribers.

Kim+Kristin+Cynthia+Marie+Claire Can’t Get Enough Sex? Pick Up Marie Claire

WWD: Beauty Bloggers Gain Credibility in Industry

Last month, a journalist for Women’s Wear Daily joined us at the Total Beauty Blog Summit in Los Angeles…

Beauty Bloggers Gain Credibility in Industry
By Rachel Brown

 H6B5259 WWD: Beauty Bloggers Gain Credibility in IndustryMANHATTAN BEACH, Calif. — Beauty bloggers, once snubbed and now coveted by many of the beauty companies they adore, are on a bumpy evolutionary trek from detached commentators to industry insiders.

“They are like the QVC of this time,” said Don Ressler, co-chief executive officer of Intelligent Beauty, owner of Redpoint Cosmetics and iQ Derma. “They have been really involved in the [beauty] space. They have really shown they have a voice.”

 H6B5325 WWD: Beauty Bloggers Gain Credibility in IndustryAt the Total Beauty Blogging Summit held partially at Intelligent Beauty’s headquarters here from May 16 to 18, the advantages and disadvantages of bloggers’ rising power were etched out. On the plus side for bloggers, much of the beauty apparatus is taking them seriously as formidable links to consumers, and a support system of bloggers and online networks has blossomed to foster their success.

On the downside, increasing competition has made it difficult for individual beauty bloggers to stand out. Bloggers complain about pesky publicists expecting coverage, and burgeoning media awareness has led to a perception that they’re swag addicts with trigger fingers for positive reviews.

Dangling on the precipice between fringe and mainstream is certainly a tricky place to be. Many beauty bloggers are making an effort to keep beauty companies at a distance since traditional media, they said, often gets too chummy with beauty firms.

 H6B5262 WWD: Beauty Bloggers Gain Credibility in IndustryThe 45 bloggers at the summit were keenly aware that their currency is the authentic connections they have with readers. “We are liberated from the pressure of advertising. One of the great strengths that we all have is our editorial voice and the honesty we give readers,” said Annie Tomlin, editor of Bella Sugar, speaking on a panel at the summit, which was arranged by Total Beauty, a Beverly Hills-based online resource for beauty product information with a network of some 125 bloggers.

Still, bloggers walk a tightrope trying to preserve their integrity and acquire information as beauty companies banking on the bonds they have with consumers court them. Christina Jones, who writes eBeautyDaily for b5media, has responded to the dilemma by cutting back on communicating with public relations representatives. “I hate that pressure,” she said. “I don’t want to deal with them.”

 H6B5451 WWD: Beauty Bloggers Gain Credibility in IndustryJulia Coney, founder of the All About the Pretty blog, suggested readers can tell the difference between a blogger with true affection for a brand and one that has succumbed to marketing, and will ultimately vote with their eyes. “I am not on Bobbi Brown’s p.r. list, and I don’t care if I ever get on it because I love her that much,” she said. “Readers really know.”

As the blogosphere matures, bloggers are sharpening their content and are sometimes shying away from covering products being sent to other bloggers to ensure variety. “Just because it is the hottest product, it doesn’t mean we are going to write about it,” said Ellen Mirza, editor in chief of Lipstick Powder ‘n Paint. “We have to be passionate about it.”

 H6B5429 WWD: Beauty Bloggers Gain Credibility in IndustryReaders and brands can better judge bloggers for themselves if there exists established codes of conduct. Kristen Giordani, senior editor of Total Beauty, advised summit attendees on product review guidelines. For example, she handed them an instruction sheet that outlined how skin care items should be tested for at least four weeks, makeup for five days, hair care for two weeks and body care for four weeks before a review.

“The sites and bloggers that do have ethical standards and communicate those are going to be looked at [more favorably] from readers and brands,” said Emrah Kovacoglu, ceo of Total Beauty.

 H6B5431 WWD: Beauty Bloggers Gain Credibility in IndustryReview protocols make sense to Paul Baranda, who puts out Beyond Beauty Basics with his girlfriend. “Really what we want is for readers to come back and stay loyal….We want to be that person that teaches you what is hot out there and what is new, and give it an unbiased review,” he said. However, he conceded, “There still seems to be somewhat of a lack of accountability in blogging. You don’t have to get two sources and all that stuff.”

The questions confronting beauty bloggers are only due to mount as their numbers continue to climb, making it a complicated task for beauty brands to navigate the blogosphere that is home to hundreds if not thousands of blogs touching on beauty. “The brands have definitely understood by now the importance of bloggers in the success of their businesses, but it is difficult for them to figure out what to do,” said Kovacoglu. “User-generated content is something that is scary to brands. They don’t know what is going to be said.”

 H6B5280 WWD: Beauty Bloggers Gain Credibility in IndustryFragmentation and diversity in the blogger universe makes it that much harder for brands to gauge what bloggers will write. At the summit, the bloggers spanned the racial spectrum; live in big cities, suburban enclaves and small towns; were members of the YouTube to Baby Boomer generations, and ranged from stay-at-home moms to successful professionals to former beauty editors.

Brands have coped with that diversity by basing their interaction with blogs on a blog’s traffic totals and reaching out to the most recognizable blogger personalities. Kovacoglu said that brands are paying serious attention to blogs that have 25,000 to 35,000 unique visitors monthly, but Baranda estimated p.r. agencies start contacting blogs once they’ve reached the roughly 3,000 monthly visitor mark.

teri amber marina daneen WWD: Beauty Bloggers Gain Credibility in IndustryHow to boost traffic was a topic of great interest during the summit. Search engine optimization specialist Russ Smith told the group that celebrities remained leading attractions. Individual bloggers noted that their largest readerships were frequently for “how-to” posts. “Women want to learn how to do things properly,” explained Tammy Gibson, the blogger behind A Mom in Red High Heels.

Regardless of traffic, Kovacoglu indicated brands are most comfortable with bloggers the likes of Shake Your Beauty’s Tia Williams, Jolie Nadine’s Nadine Haobsh and Jet Set Girls’ Anne Fritz, all of whom previously were found on magazine mastheads. Williams has been featured in Olay advertising, and Haobsh said she’s worked with Guthy-Renker on the infomercial company’s In An Instant skin care line.

 H6B6424 WWD: Beauty Bloggers Gain Credibility in IndustryDepending upon known blogging entities, though, can shut out brands to key niche consumers. As brands and bloggers become more sophisticated, they have a better grasp on audiences for blogs and what products appeal to them. Gibson said that there are currently a few brands “savvy enough” to approach her specifically for her audience, which largely consists of middle-class mothers 23- to 35-years-old.

Ressler said Intelligent Beauty would attempt to learn more from bloggers by soliciting their opinions and treating them akin to an “informal advisory board.” “You get instant information in real time. You don’t have to wait for a magazine,” he said. In addition, Total Beauty is launching a program called Sneak Peek later this year get products in the hands of beauty bloggers for them to review. “This is the first time we have had significant brand partnerships getting brands in front of bloggers,” said Kovacoglu.

 H6B5331 WWD: Beauty Bloggers Gain Credibility in IndustryIf the summit, where brands such as Kate Somerville, L’Oréal Paris, Anastasia Beverly Hills and Murad wooed bloggers with products and tours, is any hint, the assimilation of bloggers into the industry isn’t slowing. “We see that the Internet is very quickly changing the entire landscape of the beauty industry,” said Adam Goldenberg, co-ceo of Intelligent Beauty Inc. “The beauty companies that get this and that embrace the Internet are going to be successful and the ones that don’t are going to be left behind.”

Frédéric Fekkai is game. In a video clip shown at the summit, he confessed, “Actually, I wanted to be a blogger myself. Maybe I should start.”

Images courtesy of Steven Barston Photography.

By Popular Demand: Daneen Wearing Nars Babe Lip Gloss

Daneen+wearing+NARS+Babe By Popular Demand: Daneen Wearing Nars Babe Lip Gloss
After I posted my review of NARS Babe the other day, I was innundated with comments and emails, asking me to take photos of me modeling the gloss. And because I’m all about the people, I took my new Nikon CoolPix camera for a test drive – and here’s what I came up with.

NARS+Babe By Popular Demand: Daneen Wearing Nars Babe Lip Gloss

So what’s the verdict?

More Makeup Tips From Kim Kardashian

kim+kardashian+all+about+eyes More Makeup Tips From Kim Kardashian
Women can’t get enough of Kim Kardashian. Considering the public’s fascination with her makeup choices and tips, I’m surprised she’s not working to develop her own line of cosmetics. Anyways, Kim answered some beauty-related fan mail on her website today. This time, it’s all about eyes.

So, as usual, I am re-publishing on Spoiled Pretty – complete with links and spelling corrections. Enjoy, pretties!

Ruby asks:
Kim, do you wear eyelash extensions? I am so amazed by how long and perfect your eyelashes always appear… not to mention that both of your sisters and your mom have the same perfect look.

Kim answers:
No, I do not wear eyelash extensions, Ruby. But I just started using an eyelash grower called . It’s amazing! It makes your eyelashes grow soooo much!

Kim [another Kim, not Kim K] asks:
Kim….You, your mom and your sisters eyelashes are ALWAYS beautiful. I wanted to know what brand of falsies you use or where do you guys get them done?

Kim answers:
We wear lashes from a company called Red Cherry, but Khloe never wears them. Kourtney, my mom and I only wear them out at night to events or parties. We have very long eye lashes to start with and the trick is to use two different kinds of mascara and really take your time putting it on!

Mla asks:
Hi Kim! Thanx for giving us your makeup regimen! We really appreciated this, but I wanted to know the color you use on your eyebrows. They always look so perfect! Do you use pencil or what!? Thanx again, and stay nice and cool!

Kim answers:
I use a MAC brown eyeshadow to fill them in a little bit. It’s called Walnut. It works really well for me. If I need to fill in some more, I use the MAC eyebrow pencil called Lingering.

For more of Kim’s beauty secrets and favorite products, click here!

Barry Fletcher Silk N Shine Finishing Gloss

shiny+hair Barry Fletcher Silk N Shine Finishing Gloss
My hair is like the black hole of shine. Your average, run-of-the-mill shine enhancer doesn’t work on me. That is, unless I apply two, three, and four times the recommended amount. But by then, my hair is either so greasy or weighed down with product, what’s the point?

A few weeks ago, during my visit to the Giovanni & Pileggi salon, Franc used a silicone spray on my hair that made it gleam. It was glossy as all get-out, and I excitedly inquired about the product, what was in it, and where I could get my get me some. Franc was kind enough to share that information with me, and now I’m passing on the secret to all of you.

silk+n+shine Barry Fletcher Silk N Shine Finishing GlossBarry Fletcher’s Silk N Shine is a vitamin enriched, non-aerosol, finishing gloss. It’s very lightweight, so there’s no build-up. And it doesn’t take much to get your shine on. The formula contains no alcohol, so it doesn’t dry hair out. In fact, it seals in moisture. But what really sets this product apart is how it makes your hair feel like silk. For real, for real.

Just one caution: Silk N Shine is meant to be applied after hair is styled. It should not be used in conjunction with thermal tools.

Watch the following video, in which Barry Fletcher extols the virtues of this miracle product. It’s pretty hilarious.

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